Digital Age.

In an age where everything is instant, immediate and accessible it’s no great surprise that fashion is forever taking new forms and reaching to ever increasing height beams in order to grab attention create crazes and trends and ultimately make their fashion mark.

With tumblr, pinterest and digg just a click away. (Don’t even get us started on Google + = in LOVE) it’s fun free and easy. Quick and ever so satisfying. There’s nothing that goes down better with your ‘good morning’ coffee than a quick little post here on pinterest or having a gander at the WIWT crew or checking out the latest make up looks, this of course is all made possible by quick ,easy and effortless photography.



 

Photography is one of my all time passions, more appreciation than active spectatorship- Iphone and Ipad photos capture the moment be it love, passion or happiness. The world of fashion has become a better place since the introduction of Social Media into our everyday lives. We’re able to dive behind the scenes following things from the start to the very finish from the ideas board to the front row of LFW.

Creativity in the fashion world is flowing more than Jamal at SBTV drops bars. It’s that serious. Although there is a serious side of fashion especially haute couture or highly publicised brands and websites. Social media has given an outlet to stores like us at 31B Store to meet new fashionistas, share ideas and let the good times roll, show that fashion has a real face and is made up of real people.

 In essence it’s about being down with the kids. Accessible anywhere at anytime.

Urban photography and video really captures my creative attention for 31B Store. The idea of showcasing not just a pair of leggings but a look, feel and emotion just blows my mind perhaps it’s because I’m ‘arty’ When you look at magazines such as teen vogue or most recently cosmopolitan featuring Vanessa Hudgen their attention to detail is remarkable. Showcasing things in finite detail, styled to the hilt and ready to rock. 

I like things to tell a story, provoke emotion and their captivating photos certainly do the trick, 31B’s are more grunge and industry inspired using real people in our videos and photos. The less airbrushing the better, let inner beauty radiate and shine through I say! With the final piece in my hands the best way to share with you all is via the power of the Internet. 

 Thanks for reading my ramblings! Clo xoxo Sites: Facebook, Twitter, Pinterest, Google + etc… we could go on for a while.

Leopard Print Is Re-Born

Leopard Print Is Re-Born The leopard print is back!

The striking animal inspired print is back once again to make a statement this spring season. As a key block print piece leopard print is versatile to dress up or down, wear head to toe or simply add in as an attention drawing accessory.
 Print can be a daunting and garish addition to your wardrobe, yet a well rewarding piece or collection. The hareen pant leggings that will return to 31B Stores in house line are an ease in printed product that can be worked and tailored to your mood, event and shape. Being loose, baggy and high waisted pair with a simplistic strapy block colour top, and add bold block colour accessories and plain or leopard printed heels just like the Bite Me leopard print booties from Iron Fist for an easy night out look a throw on, don’t have to think about it outfit.

 Style in a mix of accessories with block print trousers, play, pick and mix and master what looks good on you and suits your personality.
 Hint: With loud printed trousers use a demure block print clutch to complete and round off the outfit, a cluttered and clumpy contradicting printed or alternative coloured bag will not allow you to look your very best.  

  These leggings are the bees knees, they are slouch, comfy and bang on trend - What more could you want!? They're a bargain and just one size as they stretch and fit all. Fantastic. Job done.   

 The top in these photos is the Iron Fist Killer bow top in 'winter white' a favorite of ours at 31B simplistic yet different. The boots are epic they're last season Iron Fist booties that we sold out of within days, the pair shown are from Clo's personal collection of lavish, alternative, spunky footwear.      

  Last and by no means least we'd like to give a warm big armed thanks and love to the fantastic Rez for the photos and his continued contribution to 31B Store it'd be great if you too could share the love by 'Liking' his FB page.      You can also get exclusive offers and updates by liking our page too. Just me you won't regret it.

Things are getting really rather ugly.

Things are getting really rather ugly.  


 Not long ago pretty lace and cute little dresses graced the fashion scene with their floral patterns, and pretty colour palettes, now fashion is going ugly with a Grunge, Rocker, Masculine approach to style and fashion never before have you been able to throw on all things baggy, half of it not even your own pull it all together and pronounce “This Is An Outfit”  

  As my boyfriend is about to discover this new age fashion trend for spring 2013 is just a fantastic excuse for girls to be lazy and to borrow that oversized Iron Fist tee that will just look epic with a leather skater skirt and hi-hi T.U.K creepers and not to mention that new neck chocker.... ooo the imagination runs wild.

    

 The ‘Boyfriend’ trend has been easing its way back onto the scene for a while now, sneaking in with the return of the 90’s dungarees and then the girls who wear boys tops.  Grunge blew up and now it’s a case of anything goes. It’s fun. It’s fashion. I’m so ready to just rip open my wardrobe and throw every tee I own on with a pair of baggy boyfriend jeans = outfits done for about a month my collection of Iron Fist tees is just incredible and ridiculous at the same time. However back to the point.. Sid and Nancy springs to mind, with some old trainers of plimmies.

   

 The bright colour of ‘Horsing around’ will give the feminine highlight to the boyfriend look and fit.   Don’t forget to roll or turn up your boyfriend jeans to get the perfect well rounded look.   

 Take a better look at the Sid and Nancy Iron Fist boyfriend rolled sleeve t-shirt £24 Here.

Spring Season

Spring Season

Hello spring, new beginnings and better weather! and with change of season comes a change in wardrobe. Our hand picked favorite Indie brands are back and ready to showcase what they’ve got to offer, the prints are tough and tongue in cheek, cute and cookie with splashes and dashes of colour for good spring measure.


 Have a fashion spring clean and refresh and update with the very latest in cuts and colours from 31B Store. We’re working overtime in order to be bang on trend 24/7.

   

 Only showcasing the very best, at the best prices both online and in store. Mix and matching like a kid with a pick and mix sweetie bag we’re vamping up our website with fan photos and videos. It’s all good fun.

 Fashion favorites are still dying hard at 31BStore.com continuity lines are being renewed and refreshed so you can still get your hands on many of the goodies you’ve had your eye on. Our end of lines or ‘One off pieces’ are available for final sale so you can pick up a last season bargain. 

 Our styling is inspiring and accessible. Wearable yet different, it sounds like a fashion dilemma, yet it’s a fun and funky way of being free and being you. You really do have to see it to believe it.

Rihanna at LFW wearing EXPLICIT CONTENT

Rihanna at LFW (London Fashion Week) wearing EXPLICIT CONTENT.


So earlier today Rihanna, was papped wearing an 'EXPLICIT CONTENT' hat in central London, and it just so happens that the 'EXPLICIT CONTENT' bag from Urban Junk is the next thing on her list, Ri-Ri is a big fan of being loud and proud and breaking the fashion boundaries.

Peace Leggings - 31B Store

Check out our latest video for the Peace Leggings that are £10 on our online store.

Lynsey Luu Lands

UK brand Lynsey Luu has finally landed at 31B Store. Our aim is to showcase and share with the world as many great Indie brands and labels as possible and we’re so pleased that Lynsey Luu has finally arrived!

So what inspires these weird and wonderful creations?

As a UK designer Lynsey is inspired by the most randomest of things Loud, Proud & Brilliantly Bonkers! Monty Python sketches, Terry Pratchett books, video games, zombies, fanzines and pretty much anything weird and wonderful!

 

Some jewellery is designed to sit subtly around your neck or twinkle delicately from your earlobes; plus some clothing just blends into the background. All well and good, but there are times when you need to be loud, proud and ever so brilliantly bonkers. For those times, look no further than the quirky collection from Lynsey Luu.


 
The first to grace the 31B walls are the beanies and snap backs from the current spring summer collection, the weather in England is currently dismal and not looking like it’s going to perk up any time soon so you will be needing something to keep you nice and snug!
 
Bunking the typical indie trend Lynsey Luu is loud, proud and brilliantly bonkers, with the indie turn up style beanie, but with a bold ‘Lynsey Luu’ logo it’s on trend yet stands out from the main stream or indie crowd. If you get me.

At just £10 with free UK delivery it's worth a look ;)