Not going to lie, but we’re pretty good.
With the introduction of board sports and action ranges this season, it bridges the gap for casual apparel and everyday wearability for our customers. Surf, Skate and Streetwear ranges have broad apparel and will continue to be on trend throughout 2013.
Neon, Block colouring and Colour pops are going to explode this year in the women’s surf section of the website.
Action sports fashion will start to become more prominent edging its way into more hyped mainstream fashion focus.
As urban music and culture are the main drivers for many you people’s fashion choices, the style, ethos and ethics of the brand will be hole heartedly showcased through our online blogs,vlogs, showcases and product videos which will continue to develop and include independent artists and other indie music developers and creators.
Such as our good friend James O'Hare.
For our contemporary, laid back casual customer, action sports will be seen as another possible option for trying something new, mixing styles or for a same season wardrobe change.
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