Style - Rock it up.

Style

Our style section was introduced to the site when we had our new site in October, and it's fair to say we were chuffed and were convinced that it would work better. We were wrong.

I'm now majorly questioning my choice of styles. I think it was a three o clock in the morning jobby 'Preppy' preppy was just never going to work, and is completely the opposite of what we are.

Different , alternative, unique, that is where we're at. With urban, street wear thrown in, get at us if you want an indie look or style.

It's fair to say preppy has been thrown out the window. *wipes brow*

After massive, mahuusive and verging ludicrous explanation in 2012 we're looking to expand our collection and really have our alternative cake and eat it.

So there really is something for everyone on our alternative site and when we say everyone we mean in the underground, alternative ,open minded, dark fashion world  CALL IT WHAT YOU WILL.

This is the collections and styles we're having.

Brocade

Rock Chic

Pin-Up (bloggers sit down we know you're excited!)

Rock / rockabilly / new rock

Goth

Alternative

Grunge

Steam punk / punk

Biker

Tattoo

A little bit of psychobilly for the die hards 

Streetwear (it's our roots people!)

Quirky / Kitsch

Urban (yeah blud *cringe*)

Underground - just a must.

And finally ....

Gaming

In all categories clothing, shoes, accessories.

So those are on the list for revamp style wise, we're working on it.

We're also going on a sourcing and buying trip later this month in order to pick out - yes new brands and products.

Urban Board Action Streetwear

We aim to be the best UK Urban, board sport, action and streetwear stores in the UK.
  Not going to lie, but we’re pretty good. 


With the introduction of board sports and action ranges this season, it bridges the gap for casual apparel and everyday wearability for our customers. Surf, Skate and Streetwear ranges have broad apparel and will continue to be on trend throughout 2013.

   

 Neon, Block colouring and Colour pops are going to explode this year in the women’s surf section of the website. Action sports fashion will start to become more prominent edging its way into more hyped mainstream fashion focus.

As urban music and culture are the main drivers for many you people’s fashion choices, the style, ethos and ethics of the brand will be hole heartedly showcased through our online blogs,vlogs, showcases and product videos which will continue to develop and include independent artists and other indie music developers and creators. Such as our good friend James O'Hare.

 

For our contemporary, laid back casual customer, action sports will be seen as another possible option for trying something new, mixing styles or for a same season wardrobe change.